I agree 100%. The author spells out explicitly that you should consider if the users of Product Hunt are in your demographic. Seems pretty smart, it would be like advertising a fast food app in a fitness magazine and then being upset that the conversion rate was low.
I also look at things like PH, HN and Reddit as tests of my product. I had a post about a new feature make the front page of Hacker News, the product is a Swift programming resource and I had 8500 views within 5-10 hours. After that, the shark fin died out and I'm back to nearly where I started. That tells me that I haven't quite figured it out.
An interesting difference (just observing my own behavior) is that every new feature I release, I submit to HN. But, I am waiting until a certain point to submit something to PH. I think it is because of Product Hunt's focus on Product that makes we want to only show things that are more "ready for primetime" .
I might be fooling myself, but I feel that the probability of meeting people interested in joining my cause in one way or another on PH is much higher than on HN. Obviously, that's just what my brain has decided on its own, no data to back that up.
I also look at things like PH, HN and Reddit as tests of my product. I had a post about a new feature make the front page of Hacker News, the product is a Swift programming resource and I had 8500 views within 5-10 hours. After that, the shark fin died out and I'm back to nearly where I started. That tells me that I haven't quite figured it out.
An interesting difference (just observing my own behavior) is that every new feature I release, I submit to HN. But, I am waiting until a certain point to submit something to PH. I think it is because of Product Hunt's focus on Product that makes we want to only show things that are more "ready for primetime" .
I might be fooling myself, but I feel that the probability of meeting people interested in joining my cause in one way or another on PH is much higher than on HN. Obviously, that's just what my brain has decided on its own, no data to back that up.