Interesting that the author has a plug at the bottom for his new book, which he says he's been working on for the past 3 years. I guess his book writing got in the way of blogging.
> I guess his book writing got in the way of blogging.
There were a number of factors (which I've explained elsewhere in my comment history). That's part of it, but another factor was that, in 2010, there were 2.5 people working full-time[0] on doing research for OkTrends.
The blog posts took a lot of work. "The Real Stuff White People Like"[1] took almost two months of my time, plus some from Max and Christian as well. (Much like the product design process, since we didn't start each post off with a clear end result in mind, not all the work was visible in the final product).
I left to go back to school. Max ended up taking on more responsibility for other data/stats work, which slowed the pace a bit, and he left at the beginning of 2012 to do his own stuff.
People asked me for the last three years whether the reason OkTrends hadn't posted since 2011 was because of the Match.com acquisition and whether Match shut them down and I had to tell everyone "No, trust me, they're still around! It's just a coincidence!". Thankfully I no longer have to. :)
[0] 2.5 full-time means: Two of us full-time, as well as Christian, though he split his work time between OkTrends (the blog) and other stuff.
I had only heard about the studies but never took time to read the blog posts. I think I've spent the better part of the past two hours on there. Great stuff and always interesting to see people doing experiments like this (and making them open and 'fun'). A blog post every few months with as much in-depth research is something to look forward to.
