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> who defines this criteria? is it always published?

The ABP developers define and publish them here: https://adblockplus.org/en/acceptable-ads#criteria

The "acceptable ads" whitelist is accessible here: https://easylist-downloads.adblockplus.org/exceptionrules.tx...

> That math seems weird...

From the page you linked: The actual acceptance rate is only 9.5 percent – there are a good amount of fake applications or communication breakdowns that account for this discrepancy.



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