Funny that, I have been saying for years when people were comparing the iPhone to various Android devices based a tech laundry list that Apple essentially operates as a fashion business and a technical comparison is meaningless. That's not how or why people buy these things. I seriously want to see the guy who walks into a store asks for a phone with at least two ARMv7-A cores at 1.5GHz with a screen of at least 280ppi.

So, nothing new there except now they compete with existing fashion items.

All told, even though the article was gushing (almost to the point of shill) it still admits it's bulky, it's for nerds and it's a market category noone asked for. We will see how it goes.