I don't understand what the heck IBM is up to. They have ads with a bunch of cool icons saying stuff about a smarter future world, but I don't know what to make of any of it. Like, "Wouldn't it be great if the doctor came to you before you were sick?" Um, I guess so?
It just makes me think IBM will never get the consumer the way other companies like Apple and Google do. There is nothing immediately actionable about how I can start using this from the get go. What the hell is bluemix ? Is that an internal thing I am supposed to know about ? How can I start being productive in 5 minutes vs. trying to solve a puzzle by piecing different pieces together ? It all seems very enterprise-y and indirect - an immediate turn off in this day and age of immediate usability and short attention spans.
The ads refer to our healthcare offering. See https://www.youtube.com/watch?v=8lGJ0h_jAp8 for an actual product. The services here are the components that allow us to build such products.
