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Awesome lecture. A summary of the points that hit home for me

1. Really try create amazing first moments in your product

2. There are many first moments in your product, every feature of your product has a first moment

3. The little things that tell your users who is behind the company are VERY IMPORTANT, ROARRR tooltip, a little poem in sign up forms. It's the little things

4. Deeply implement Support Driven Development in your company culture

5. Let your users know what happened since they have been gone. --> set up a drip campaign, which reminds users who haven't logged in for a while

6. Send handwritten thank you cards to your BEST customers is very valuable



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