Bullshit. There are hundreds of extensions that block third-party cookies and any form of tracking; what we are talking about here is hurting any content creator who wants to monetize their content without creating a paywall and therefore dealing with customers, chargebacks, credit card fraud, marketing, ads (the irony).
No one is advocating anything except not tracking users. I already block ads like most people here. They are a vector for malware, they track users, they sell that data.
Make money by charging for content. I miss the old days when people had to pay for stuff with tangible money, not with their anonymity. I would gladly pay to access content I found useful, just no tracking. Be content with the money and move on. No need to profile me, sell my profile to make more money. I pay to use several sites. I also block ads on these site, because the third parties don't respect privacy.
I don't use the software in question. I only use AdBlock Plus and some creative OS-side tweaks under Linux to accomplish what I need. I don't need to use the software to go after ad companies.
I repeat myself: Its extremely naive to believe everyone who needs access to the content in the internet has a credit card to pay for every bit of it that they need.