Did it really work well with gamers? Or just hobbyist gamers? I mean, sure many systems have had expansion ports on them. The vast majority of them have never been used. And the market of game systems to computer gamers is massive.
>> Today most servers are built with the ATX form factor in mind since dipping into the sweet cheap ATX form factor components can bring big savings.
Exactly. If Ara succeeds, there is a great deal of potential for the ecosystem to drive down prices while driving up quality of individual components. It won't be the Galaxy S4 vs LG G3, it will be individual cpu units, camera units, individual screens competing against each other. This introduces more granularity into the way the manufacturers compete, and may very likely open up spaces for smaller players to grow.