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I'm not sure the unbanked demographic aligns well with a smartphone app that requires a data plan. If they are giving out debit cards to their customers they wouldn't be paying the interchange fees anyway (that's why companies like Target are always pushing the store branded cards).

Sadly, that same demographic is going to be paying for a large portion of their Walmart purchases with an EBT card (Walmart is the largest receiver of food stamp benefits). Maybe they will integrate that into CurrentC, but that sounds like a GOP wedge issue if I've ever heard one.



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