The most interesting thing to me about all this is that the tech media is probably about 50 percent responsible for pushing out tech start-ups to the wider world. If you go back and look at the beginnings of companies like Twitter (blogged about by prominent bloggers) and Facebook (published by the Harvard student newspaper), the initial snowball effect to get these companies going is largely based on journalists pushing these startups to their readership.

And now we have the case where a company that has successfully navigated the hardest part of the cycle (becoming a big enough snowball to be self-sustaining) that they can turn around and challenge the journalists.

It's like a child who has grown up and now comes back to challenge the parent. Fascinating in an abstract general way.