> When it comes to propaganda from large and powerful entities, usually it help to reverse the meaning to really understand the message.
This works very well for advertisements.
e.g. "Our flights are very comfortable" -> Long haul flights are, in general, cramped and gruelling.
"Our broadband is fast" -> Broadband isn't fast enough.
The selling point of the product addresses a perceived deficiency in the product category. It's safe to assume that the product is, at best, slightly less bad at it than the competitors.
This works very well for advertisements.
e.g. "Our flights are very comfortable" -> Long haul flights are, in general, cramped and gruelling.
"Our broadband is fast" -> Broadband isn't fast enough.
The selling point of the product addresses a perceived deficiency in the product category. It's safe to assume that the product is, at best, slightly less bad at it than the competitors.