The great practical benefits of AI applications and even the existence of AI in many software products go largely unnoticed by many despite the already widespread use of AI techniques in software. This is the AI effect. Many marketing people don't use the term "artificial intelligence" even when their company's products rely on some AI techniques. Why not? It may be because AI was oversold in the first giddy days of practical rule-based expert systems in the 1980s, with the peak perhaps marked by the Business Week cover of July 9, 1984 announcing, Artificial Intelligence, IT'S HERE.
James Hogan in his book, Mind Matters, has his own explanation of the AI Effect:
"AI researchers talk about a peculiar phenomenon known as the "AI effect." At the outset of a project, the goal is to entice a performance from machines in some designated area that everyone agrees would require "intelligence" if done by a human. If the project fails, it becomes a target of derision to be pointed at by the skeptics as an example of the absurdity of the idea that AI could be possible. If it succeeds, with the process demystified and its inner workings laid bare as lines of prosaic computer code, the subject is dismissed as "not really all that intelligent after all." Perhaps ... the real threat that we resist is the further demystification of ourselves...It seems to happen repeatedly that a line of AI work ... finds itself being diverted in such a direction that ... the measures that were supposed to mark its attainment are demonstrated brilliantly. Then, the resulting new knowledge typically stimulates demands for application of it and a burgeoning industry, market, and additional facet to our way of life comes into being, which within a decade we take for granted; but by then, of course, it isn't AI."
---- AI Effect
The great practical benefits of AI applications and even the existence of AI in many software products go largely unnoticed by many despite the already widespread use of AI techniques in software. This is the AI effect. Many marketing people don't use the term "artificial intelligence" even when their company's products rely on some AI techniques. Why not? It may be because AI was oversold in the first giddy days of practical rule-based expert systems in the 1980s, with the peak perhaps marked by the Business Week cover of July 9, 1984 announcing, Artificial Intelligence, IT'S HERE.
James Hogan in his book, Mind Matters, has his own explanation of the AI Effect:
"AI researchers talk about a peculiar phenomenon known as the "AI effect." At the outset of a project, the goal is to entice a performance from machines in some designated area that everyone agrees would require "intelligence" if done by a human. If the project fails, it becomes a target of derision to be pointed at by the skeptics as an example of the absurdity of the idea that AI could be possible. If it succeeds, with the process demystified and its inner workings laid bare as lines of prosaic computer code, the subject is dismissed as "not really all that intelligent after all." Perhaps ... the real threat that we resist is the further demystification of ourselves...It seems to happen repeatedly that a line of AI work ... finds itself being diverted in such a direction that ... the measures that were supposed to mark its attainment are demonstrated brilliantly. Then, the resulting new knowledge typically stimulates demands for application of it and a burgeoning industry, market, and additional facet to our way of life comes into being, which within a decade we take for granted; but by then, of course, it isn't AI."