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For years I worked as a concierge programmer, and it was the most fun that I ever had, mostly because of the one-to-one relationship I had with my clients.

I still do this sort of work, and still love it (London though, not NYC). As you say it can be a lot of fun if your clients have interesting problems and rely on you to clarify and reify their ideas. I can confirm that world has not died out, and I suspect it won't, because there will always be a stage where people have some money to spend but not enough to take a risky bet on an untested idea and start hiring employees, which is a huge fixed cost - consultants will always be better for that sort of work.

When they're spending other people's money, of course companies are more willing to take on employees and fixed costs even at the start, so in some ways VC funding does distort this market.

The problem I've run into lately is the large number of people who are so sure that their idea will someday be worth billions that they do not want to pay cash right now, they only want to pay in equity. And that kills all of the fun for me.

If they were sure their idea would someday be worth billions, they wouldn't want to give any percentage of that away... IMO the reason they want to pay in equity is to spread some of the risk that this idea won't work - it's all upside for them if you are not paid in money now but in hypothetical money which they only have to pay if things go incredibly well.



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