I don't think it's so much that Betty need to buy a subscription, most people just aren't willing to do that, they would rather just deal with ad filled pages. How many people for example pay for gmail? Same problem.

The main issue is how do news websites make money? Other than spamming us with ads, which itself has low ROI, no news website has been able to figure a good solution. And if you point to sites like NY Times, ask yourself first if they are really succeeding if they also didn't spam us with ads too...