I replied with something similar elsewhere. The content producers have to pay for hosting (generally). Their business model may not work, but adblocking is basically circumventing their revenue model. The only "fair" means would be to not go to that site if it serves ads, but then the internet would be much smaller. It's just as moral as pirating movies in countries that don't offer them or offer them in friendly formats. I see why you'd steal, I don't think you're a bad person, but it's still not a moral means of acquiring the content.