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I think that it should be pointed out that Apple doesn't have "values". The idea that apple has "values" that it "preaches" is just wrong. That is called marketing. It's funny that people are shocked by this. This is what businesses do and it makes the weird partisanship that forms around them seem mad.


No, they have values alright. They may not be what you think they should be, or what I think they should be, but.


No, they don't. People personify corporations and talk about them being evil. But they are not evil. Nor are they good. They are amoral. They lack any moral code either way. They exists purely to maximise the profit of their shareholders. That is all. No more. No less. People have morals. But corporations are not people. No matter what the courts have ruled.


Exactly. I think its weird that people think of marketing messaging as like a person communicating with them...Like somehow Apple is a quirky guy that loves music and simple Swedish furniture and just happens to be the most valuable enterprise on the planet.




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