> Some people exhibit strong brand loyalty for some stuff
..but the point is that these people can _choose_ to exhibit such loyalty.
This is well-studied and understood. People can stick with a brand for years, until suddenly they change it for another and completely forgot about the other.
The dash seems like just another convenient lockin
..but the point is that these people can _choose_ to exhibit such loyalty.
This is well-studied and understood. People can stick with a brand for years, until suddenly they change it for another and completely forgot about the other.
The dash seems like just another convenient lockin