Of course those are all transactions. The helping hand, the caring kiss from the depths of motherly love, etc - they are win-win transactions. The baby gets comfort and love and the mother gets a dose of oxytocin to encourage further bonding. The friend offering a hug provides comfort and gets the good feelings of helping/offering comfort. Win-wins, but still a transaction, an exchange of value. Time, attention, love, care - these are all benefits that can be given and received.
Same with business - win-win transactions are best. When you provide something that others find valuable and you receive something valuable in return (loyalty, money, hype, etc) it's a good thing.
Surely you would agree that the amount of oxytocin the mother gets is not determined by the quality of her "sales strategy."
Thank you for clarifying that you were not advocating the rather shallow, exploitative, and depressing approach to life that I misinterpreted from your previous comment.
Same with business - win-win transactions are best. When you provide something that others find valuable and you receive something valuable in return (loyalty, money, hype, etc) it's a good thing.