Well, isn't the author _why? I don't think publishers typically identify themselves as "authors" on Amazon.

I'm reminded of that time when the UK police were cracking down on people selling Mozilla CDs:

http://slashdot.org/story/06/02/23/1330220/uk-government-con...

The author is _why, isn't he? It would be misrepresentation to claim otherwise. The person making money here is the person who submitted to Createspace, who is effectively the publisher (along with Createspace as well)