It's interesting that Microsoft seems to be using the same playbook they used with Windows -- make the software run everywhere and sell the software that goes with it. While Apple keeps using their playbook -- make software that goes with their hardware so that people buy the hardware.
It will be interesting to see which one wins out this time. So far it's clearly Apple, but time will tell.
Arguably Apple has been playing it's playbook without any competition from MS so far (since MS started by copying Apple's strategy on mobile - which was obviously now an unrealistic move)
This on the other hand, looks like real competition - and competition is always exciting.
>It will be interesting to see which one wins out this time. So far it's clearly Apple, but time will tell.
If you want to compare apples to apples (no pun intended) you should take a look at software sales. So far, neither seems to be doing that well on mobile platforms. I have never bought a Microsoft nor an Apple app on my mobile devices.
Not sure that's really a relevant comparison given that Microsoft is (effectively) a software company and Apple (effectively) a hardware company. Apple's relative lack of software sales on mobile does not prevent their software and ecosystem from driving literally hundreds of billions of dollars of high-margin hardware sales.
It will be interesting to see which one wins out this time. So far it's clearly Apple, but time will tell.