Hola's goal is to make the internet faster and fully accessible to everyone. Install Hola on your PC, phone or tablet to make your internet faster, more open and more anonymous. Hola lets you have unlimited access to information that is otherwise not available in your geography while protecting your online privacy. It also lets you stream videos faster than ever before. Hola is a collaborative internet -- it works by sharing the idle resources of its users for the benefit of all.
This doesn't at all explain the associated risks in a manner that the average user can understand it. It's presented as a feature, rather than the risk it really is.
From the archive link provided by 8chan
Hola's goal is to make the internet faster and fully accessible to everyone. Install Hola on your PC, phone or tablet to make your internet faster, more open and more anonymous. Hola lets you have unlimited access to information that is otherwise not available in your geography while protecting your online privacy. It also lets you stream videos faster than ever before. Hola is a collaborative internet -- it works by sharing the idle resources of its users for the benefit of all.
The new version talks about luminati.