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The data Uber is collecting from their app will be very valuable once they start using self driving cars. Google may have a lot more data coming in from Maps, but it is noisy and unfiltered. Uber has a geospatial history of every ride along with the metadata needed to make it truly useful.


> Google may have a lot more data coming in from Maps, but it is noisy and unfiltered.

Because if there's one thing we know about Google it's that they're terrible at slicing and dicing large volumes of data.




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