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People don't buy a drill, they buy a hole in the wall.

People don't buy the best most perfect fancy publishing platform, they buy something that lets them publish their content and move on with their lives.

I think the success is pretty self-evident?



Where can you buy holes for your wall?! "People don't want a drill they want a hole in the wall."

Sorry for pedantry, but think it helps with the metaphor.


You're right - that was pedantry.


It definitely helps, thanks.




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