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Considering there was already so much confusion about the ARM-based Surface vs the x86-based Surface Pro line, I don't think they want to introduce additional confusion by also having the "Surface" name now apply to phones and restart that headache.


The ARM based "Surface" has been replaced by the Intel based Surface 3. Try to keep up with the MS cluster f*k of naming! ;)


I have never met someone who cared what processor was in their phone to the point where it should influence branding whatsoever.


Perhaps average consumers don't care about processor architecture, but they do care about what programs will run. Surface RT was "that tablet that kinda has a desktop but can only run Office" versus "that tablet that can run any Windows program from 1995 onwards".




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