Can you really call a discussion about ingredients which have been studied/discussed for decades a 'fad'?

I think the main point is that there is A LOT of misinformation out there, and people have made up their minds on things without adequate evidence. Anti-vaxxers are (rightly) lambasted for this... IMO, anyone who makes public statements about nutrition without doing adequate research deserves the same.

Articles like this one are important. Even though it still has some opinion sprinkled in, it has a lot of links to evidence, and that is what people really need.