Personally, I just don't like to use Google because I think they are gaining way too much power to circumvent fair competition in the market, and even too much power over the lives of individuals. When I see google hardware devices running google operating systems with google web browsers and an increasing majority of people using them to almost exclusively access google web services and run google software... I'm sorry, but it's just bad news.
No matter how ahead-of-the-curve google innovation can be, I just don't think it's worth it to sell our souls to one company for the sake of convenience.