As opposed to the current advertisements, which are for... A mobile game? Another mobile game. A behavioral science app. A hyperspecific ad for a watch based on a video game I played, which would be cool but is useless because I have already bought that exact watch. An ad for an armored personnel carrier.
Please. Individual targeted ads are worse than content-based ads.
Wait a second. An armored personnel carrier? What's the conversion funnel here? Do they send it to you? Do you get a discount if you equip your own personal motorized infantry battalion? Is there an update channel for anti-air?
I fell left out because I want an ad for an armored personnel carrier - I won't need it, but at least that ad would be for something cool.
Honestly it feels like there haven't been any decent innovations in a long time. Aside from Apple producing an ARM laptop that doesn't suck I can't really think about what the last product I was excited for was.
I like to click on the weirdest ads I see, either because I'm curious or because I'm a sucker.
It does ... weird things to the ad targeting; I'm currently seeing ads for crystal figures that cost six figures. They're pretty, but not that pretty.
It's fascinating to me that people buy ads pointing to things that essentially no one can afford. I guess the idea is that they'll attract attention and people will click around the site to find cheaper things?
High value item economics is different though. You need many fewer people to buy one for the same profit margin, so casting a very wide net just to catch those 5 people a year that would actually want it might be worth it.
I never said that the targeting was any good. I said it was a mess, just that it was supposed to be good. Believe me, advertisers are very aware of the problem of showing you ads for things you just bought and would love to stop doing it.
Please. Individual targeted ads are worse than content-based ads.