I like to click on the weirdest ads I see, either because I'm curious or because I'm a sucker.
It does ... weird things to the ad targeting; I'm currently seeing ads for crystal figures that cost six figures. They're pretty, but not that pretty.
It's fascinating to me that people buy ads pointing to things that essentially no one can afford. I guess the idea is that they'll attract attention and people will click around the site to find cheaper things?
High value item economics is different though. You need many fewer people to buy one for the same profit margin, so casting a very wide net just to catch those 5 people a year that would actually want it might be worth it.
It does ... weird things to the ad targeting; I'm currently seeing ads for crystal figures that cost six figures. They're pretty, but not that pretty.
It's fascinating to me that people buy ads pointing to things that essentially no one can afford. I guess the idea is that they'll attract attention and people will click around the site to find cheaper things?