Because you're not paying for a company that cans water, you're paying for a company that has built an effective marketing apparatus which entices people to pay a premium for their canned water.
I know nothing about this companies operations (I only heard about them a few weeks ago) but I would wager money that they entirely outsource their production and distribution operations and what they consider their "secret sauce" or the actual thing which is actually valuable to future growth of the company is entirely their marketing and sales operation.
This is not (entirely) to be diminutive of what they are doing. Convincing people to spend $2/can for filtered tap water is impressive.
I bought it only once. In fact the label made me think that it was carbonated water for some reason. I bought it and drank it and realized I was scammed. Since then I judge people who buy this crap.
They sell a carbonated version, and a few flavored versions.
I still buy the carbonated (black can) from time to time. I didn't buy it sooner because I was under the assumption that "Liquid Death" would also be caffeinated, and I couldn't imagine an unflavored caffeinated beverage tasting good.
Caffeine by itself does not taste good so you’d be right. I don’t know how to describe it other than metallicy and funky, neither of which are very helpful. But it doesn’t taste much like anything else I can think of.
You just described every single beverage company in the world. Monster. Coke. Redbull got into F1 for marketing. The list goes on and on.
Liquid Death is literally paying for these hype op-ed pieces on top of their novelty marketing just to further convince people and create a self perpetuating feedback loop. Just like every other canned beverage company before them, and every other to come. No one has a secret sauce. It's marketing 24/7.
I would be massively impressed by anyone who could build a death star. Imagine what someone like that could accomplish if they put 10% or 1% of their ability and output towards something good.
Indeed. An awful lot of time and money go into things that degrade the environment while supplying little, if any, net benefit to humanity. Water in cans in areas where tap water is fine, is one of the less bad examples.
See the thread below though; Liquid Death makes it a point to be free of this stuff, though I wish they just straight up had the sentence on their FAQ instead of implying it.
I generally enjoy that usually companies who seriously lie in advertising end up facing the music often enough that I don't need to seriously consider such things.
I suspect this case, after reading about it in between actually working, that the claim is actually more scoped than I'd understood, because it is primarily about the recyclability of the can and not a literal claim of zero plastic.
That is, in fact, on me, but given that this isn't an aspect of the product I care about, not entirely shocking to me that I misunderstood. And I got to learn a fun fact about aluminum cans that I didn't know before!
I know nothing about this companies operations (I only heard about them a few weeks ago) but I would wager money that they entirely outsource their production and distribution operations and what they consider their "secret sauce" or the actual thing which is actually valuable to future growth of the company is entirely their marketing and sales operation.
This is not (entirely) to be diminutive of what they are doing. Convincing people to spend $2/can for filtered tap water is impressive.