How about showing all three?

Dealership pays you: $5,000 InstaMotor pays you: $5,500 --------------------------- You get paid an extra: $500

^ This is how it should read.

I had the same issue. Couldn't figure out the 'you earn' part for a solid 30 seconds or so.

agreed, this is definitely one place where being explicit is better than trying to find a short phrase

I messed up the formatting. I meant to say:

  Dealership pays you: $5,000
  InstaMotor pays you: $5,500
  ---------------------------
  You get paid an extra: $500

Placing my bet that "extra cheddar" wins your series of A/B test here.

also: We charge < 5% of your vehicle's sale price, ~ 80% less than a dealership trade-in.

While I know what you are saying reading it quickly seems like you give 80% less than a dealer. That you are a worse deal. Might want to rephrases it just a bit.

I paused when I read that too. In sales copy sometimes that extra friction can grab some attention as long as everyone comes to the correct conclusion after thinking about it.

The big "selling" point to me is: this is really easy -- and it won't cost you anything extra in time or money. In fact, you could end up getting more money for your car and with almost zero effort. Which, I think the copy does a good job of.

I'm seconding the notion that 'earn' is cumbersome copy here.

I think something like "that's an extra x with InstaMotor" or "Make X more than the average" It's hard to restrict it down to just one word -- don't do it if you don't have to. I was very confused by earn at first.

Call it "Your extra benefit"

Some suggestions: replace "Earn" by "Save" or "Earn __ additional"; replace "~ 80% less" (sounds sloppy) with "up to" or even "about"/"usually"

I also didn't care for the term "earn" either.

I think showing what they make from a dealer, then what they make from you like this:

Dealer Trade In: 10000

With InstaMotor: 10500 (+500)

Could always slap a "more" after the value.

"Increased earnings" ?

"Capture more value of the used car sales funnel?"

I jest of course. I think going for the simple "Get more cash out of selling your car." Is probably the simplest.