If 20-30 year olds aren't paying for television, is it because they don't want to or that they can't afford it? Narrow the criteria to people under-40 who own a house and I'd expect a much larger subscription rate.

The 20-30 group that is familiar and accustomed to streaming services, or even the basic Netflix delivery service (circa 1997) is not even remotely similar to the generation of kids born in the 70s. And the same goes with the 70s to the 50s. Who still has landlines? Those over the age of 45. (OLD graph but good info; http://ww3.hdnux.com/photos/07/74/73/2084546/7/628x471.jpg) They've spent most of their lives with land line phones being the most common means of long distance communication. It was considered essential. Cable is not considered essential to this up and coming generation (millenials) even more so than it was considered not essential to my generation.

Why are you assuming that you need to be 40 and a homeowner to be able to afford $35/mo cable? I'm 29 and have never once in my life paid for cable. I'm an engineer and own. I use Plex with Rokus and Chromecast. Prior to these devices I used Netflix mostly, they started streaming in 2007 but from 1997 to 2007 they still had a fairly decent delivery service.

Sports are pretty much the only TV I watch anymore (for the most part) and I stopped paying for cable as soon as I graduated from college (it was included in my rent payment at my apartment down there, otherwise I'd have done it sooner). There are other means to watching sports -- Sunday night NFL games are on NBC.com, for instance. Every college sport is broadcasted on ESPN3, so you can just get a couple of people together to buy a cheap subscription and use that to watch ESPN3. The only ones I miss (or, alternatively, use sketchy streaming sites for) are midday NFL games.